FGS.

DIGITAL MARKETING PORTFOLIO

Building brands
through digital stories.

I’m Futari Ghina Syahrani, a Digital Business student interested in brand awareness, social media content, and digital marketing strategy.

Explore my projects ↘
FGS

CURIOUS MIND.
CREATIVE PROCESS.

01 / PORTFOLIOINDONESIA · 2026
01 — ABOUT ME

Learning with purpose.
Creating with intent.

My name is Futari Ghina Syahrani, a first-semester Digital Business student at Cakrawala University, currently working as a receptionist at PT Suryaprana Nutrisindo.

Through my work experience, I have developed communication, administrative, organizational, and attention-to-detail skills. I am eager to grow in digital marketing, creative content creation, social media management, and brand development.

EDUCATIONDigital Business · Semester 1
INTERESTSDigital Marketing · Brand Awareness
02 — SKILLS

Skills in practice.

Tools and capabilities I am developing through academic projects and practical experience.

CanvaInstagramMeta Ads PlanningSocial Media ContentBrand AwarenessCaption WritingVoice-overBasic Business AnalysisMicrosoft PowerPointMicrosoft WordMicrosoft Excel
03 — SELECTED PROJECTS

Ideas into action.

Academic and practical projects that helped me explore digital communication, business analysis, and brand presentation.

PROJECT 01BRAND AWARENESS · SOCIAL MEDIA · META ADS

Tari Cookies

Brand awareness campaign & social media content

Target

Introduce Tari Cookies and its product varieties to a wider audience through Instagram, strengthen brand recognition, and build a clear, consistent brand presence. The Meta Ads plan was designed to support awareness among the intended audience.

Process

  1. Explored the brand identity, product range, and promotional message.
  2. Developed content ideas and designed Instagram materials for feed, Reels, and Stories.
  3. Prepared product-focused visuals and captions to communicate the brand and its cookie varieties.
  4. Outlined a Meta Ads awareness campaign, considering audience targeting, budget, placements, and campaign objective.
  5. Started managing the Instagram account from scratch and developed its initial audience.

Outcome

Created brand introduction materials, social media content, and a Meta Ads campaign plan. The Instagram account grew from zero to 82 followers at the time recorded in the portfolio. These outputs established an initial digital presence; campaign reach and sales impact were not measured in the provided project notes.

Tari Cookies Instagram profile
Instagram profile
Tari Cookies brand introduction poster
Brand introduction
Tari Cookies logo
Brand identity
Tari Cookies content calendar
Content planning
Tari Cookies Instagram promotional content
Instagram content
Tari Cookies product promotional content
Product promotion
Meta Ads Manager campaign view
Meta Ads planning
Tari Cookies hampers promotional content
Hampers promotion
Tari Cookies contact and social media information
Contact information design
PROJECT 02BUSINESS ANALYSIS · CONTENT CREATION

Karsa Lestari

Business feasibility calculations & digital content

Target

Build a clearer picture of the project’s financial feasibility by estimating revenue and costs per unit, then use the comparison to support basic business planning and decision-making. Digital content was intended to explain the project in a clear and engaging way.

Process

  1. Determined the unit measurement used as the basis for calculations.
  2. Estimated revenue per unit using the intended market and realistic selling prices.
  3. Identified relevant costs, including community rewards, operational expenses, and partnership or processing fees.
  4. Compared estimated revenue with total costs to calculate potential profit or loss per unit.
  5. Recorded a voice-over and wrote Instagram captions to communicate project information.

Outcome

Produced a structured per-unit revenue and cost analysis to help assess potential profitability, alongside voice-over and caption materials for social media. The project provides a planning basis; actual business performance was not provided in the portfolio material.

Karsa Lestari financial analysis spreadsheet
Revenue and cost analysis
Karsa Lestari Instagram content
Social media content
PROJECT 03VISUAL ANALYSIS · CONTENT · VIDEO EDITING

DKV Project Experience

Tari Cookies content & Pop Spaghetti visual audit

Target

Create promotional content that presents Tari Cookies’ products clearly, while evaluating how visual design communicates a brand’s message. The aim was to identify visual issues that could affect readability, audience attention, and brand presentation.

Process

  1. Created three Instagram promotional posts and prepared product photos for digital marketing materials.
  2. Reviewed the Pop Spaghetti banner using contrast, repetition, alignment, proximity, color, and typography.
  3. Identified visual elements that could affect message clarity and audience understanding.
  4. Edited interview videos to support the review of Tari Cookies’ brand design and potential areas for improvement.
  5. Prepared PowerPoint presentations for academic group projects.

Outcome

Delivered three promotional Instagram posts, prepared product photography, a visual-design analysis, edited interview video, and presentation materials. These outputs support content presentation and design evaluation; changes in engagement or brand performance were not measured in the provided notes.

DKV group interview video project
Interview video project
Tari Cookies promotional design used as a content example
Promotional design example
04 — PORTFOLIO FOCUS

Digital marketing
with a clear purpose.

I am interested in helping brands communicate their value through thoughtful content and a consistent digital presence.

LET’S CONNECT

Thank you for
visiting my portfolio.

tarighinas@gmail.com@ftrghnsyhrn_ ↗